RadioShack executives wanted to understand “what’s going on in the modern home” to help determine product re-designs, future product or service offerings, and company direction and strategy.


We invaded more than 50 “modern homes” with no preconceptions of what we’d find.

We did not want to study technology already in the home — the computers, TVs, routers and home networks.

We sought to learn about the lives and activities of all people who lived inside. Their comings and goings. Their interactions with each other and the “outside” world. What they carried with them. Their use of technology. And the “pain points” that resulted.

Model: Empowered Living.

It seems so obvious now — the blurring of personal, professional, and students lives. The speed of modern life accelerated by technology. Yada, yada, yada.

But step into the analog-to-digital transition at the time and all hell was breaking loose in people’s homes. It was every product and manufacturer for themselves and consumers were left to figure out things for themselves. Funny thing was, they did just that — which pointed us in the direction of six areas of interest for designers to conceptualize products and services and for RadioShack execs to consider.

Amazingly, these were precursors to a ton of game-changing products and services that are on the market today — introduced by others, not RadioShack.

Click to see a larger image.


More than 30 concepts were developed in the six areas of interest to discuss with RadioShack.

While the concept images in the slideshow to the right are informal and seem obvious today, remember this: Today’s technologies were not ready. There was no cloud-based computing, no seamless information distribution, no synching of info between devices, no affordable creation tools available for everybody to use, not just professionals.

Others, obviously, understood what was going on in people’s lives, what their “blurring” activities had become, and rushed to develop products and services to meet those needs.

Networked Clock Radios

Picture 1 of 8

Using internet, WiFi, and information distribution.

All concept sketches by Doug Galletti.