Journalism | Writing

No #fakenews Here.

I live by four axioms. One: No “one-source” stories. Two: Be as accurate as humanly possible. Three: Be fair. Four: Tell the truth.

The whole one-source story thing, the pursuit of accuracy and fairness, and the compulsion to tell the truth began here. 

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With SEO writing I wanted to prove to myself that this digital-age form could be intelligent, accurate, trustworthy — even entertaining — and not just robotic, lazy, and worthless.

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With blog writing I brought tired-and-true journalistic principles to a digital form that’s often without structure, checks and balances (like good editing and vetting), and loose standards.

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Corporate writing can be stiff and impersonal, with cliches like “synergy” and empty phrases like “making the world a better place.” With corporate writing, I seek the stories hidden in the design and behind the product or service to “get everybody on the same page.”

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