Distinctive Careers.

Fueled by research and storytelling.

It wasn’t planned this way. Journalism bumped into product design and development — think chocolate colliding with peanut butter — and three distinctive careers resulted. To learn about each, scroll below and click on headings for more details.


Beat writing, investigative reporting, SEO and everything in between.


Media Includes: The Dallas Times Herald, The Bradenton Herald (Fla.), and The State (S.C.). Contributed To: The Fort Lauderdale Sun-Sentinel (Fla.), The Hartford Courant (Conn.), Sports Illustrated, among others, and radio and television outlets. Digital Outlets Include: last100.com and readwriteweb.com. SEO Includes: clients in Texas, Alabama, Georgia, New York, others. Business & Corporate Writing: See Research | Design & Development section.


Ethnographic-focused research and communications for the conceptualization, design, and development of products, services, strategies, and experiences.

Clients & Projects

Company: Ignition, Inc.. Clients: Texas Instruments, RadioShack, The Dallas Morning News, Porter-Cable, Fossil, Leapfrog, Alcatel, others. Industries: technology, mobile, telecommunications, consumer products, B2B, media, entertainment, fashion, education, government, others.


Introduction of investigative journalism, ethnographic research techniques, and design thinking principles to spark the creativity of Arts & Technology and Emerging Media & Communications students.

The University of Texas at Dallas

Developed unique classes for the Arts & Technology and Emerging Media & Communications programs. Students included: undergraduates and graduates. Classes included: Business and the Digital Arts, Interactive Design, Content Development for New Media, Introduction to Arts & Technology.