Distinctive Careers.

Fueled by Original Research and Storytelling.

I started in journalism, found my way into product design and development, then education. Surprisingly, the common thread between the three has been my ability to conduct original research, to make sense of what was learned, and to translate it into compelling content and actionable strategies.

To learn the basics on each, click the drop-down box or on the heading to go to more detail.


Beat writing, investigative reporting, SEO and everything in between.


Media Includes: The Dallas Times Herald, The Bradenton Herald (Fla.), and The State (S.C.). Contributed To: The Fort Lauderdale Sun-Sentinel (Fla.), The Hartford Courant (Conn.), Sports Illustrated, among others, and radio and television outlets. Digital Outlets Include: last100.com and readwriteweb.com. SEO Includes: clients in Texas, Alabama, Georgia, New York, others. Business & Corporate Writing: See Research | Design & Development section.


Ethnographic-focused research and communications for the conceptualization, design, and development of products, services, strategies, and experiences.

Clients & Projects

Company: Ignition, Inc.. Clients: Texas Instruments, RadioShack, The Dallas Morning News, Porter-Cable, Fossil, Leapfrog, Alcatel, others. Industries: technology, mobile, telecommunications, consumer products, B2B, media, entertainment, fashion, education, government, others.


Mixing an investigative journalism mindset with ethnographic research techniques and design thinking principles to inform and spark the creativity of Arts & Technology and Emerging Media & Communications students.

The University of Texas at Dallas

Developed unique classes for the Arts & Technology and Emerging Media & Communications programs. Students included: undergraduates and graduates. Classes included: Business and the Digital Arts, Interactive Design, Content Development for New Media, Introduction to Arts & Technology.