I Tell Stories.

Of people, places, and things.

My Mission.

Is to deliver intelligent, engaging storytelling through original research and sense-making to create compelling content, actionable strategies, and enjoyable products, services, and experiences.

The Thread.

That binds together three distinctive careers is story, used to inform, inspire, and give people a better understanding of the world around them — and the people, places, and things in it.

Distinctive Careers.


Knowing how to get to information, how to get information out of people they didn’t know they had, making sense of it, and turning it into accurate, informative, and engaging content is what I do.

Media & Outlets

I’ve worked for: The Dallas Times Herald, The Bradenton Herald (Fla.), and The State (S.C.). I’ve contributed to: The Fort Lauderdale Sun-Sentinel (Fla.), The Hartford Courant (Conn.), Sports Illustrated, among others, and radio & television outlets in Texas. Digital outlets include: last100.com  and readwriteweb.com (blogging), websites and blogs for SEO clients (in Texas, Alabama, Georgia, New York).


I blend investigative journalism with ethnography, heuristics, and an insatiable desire to kick over rocks in search of true discovery, and design thinking principles to better understand people, places, and things.

Clients and Projects

Company: Ignition, Inc.. Clients included: Texas Instruments, RadioShack, The Dallas Morning News, Porter-Cable, Fossil, Leapfrog, Alcatel, others Industries included: mobile, mobile computing, computing, entertainment, media, Do It Yourself, education, fashion, communications, and others.


Teaching isn’t limited to the classroom. I use story, research, sense-making, design-thinking, and frame-working to teach, inform, and educate readers, diverse team members, clients, stake-holders, end-users, customers, and — oh,  yeah — students. Success is easier to obtain when everybody is on the same page.

@ the University

The University of Texas at Dallas, taught classes in the Arts & Technology and Emerging Media & Communications programs. Students included undergraduates and graduates. Classes included Business and the Digital Arts, Interactive Design, Introduction to Arts & Technology, Content Development for New Media.

Get to Know Me

I’m not the stereotypical . . . journalist/blogger/SEO guy, content provider . . . researcher and product designer and developer . . . or professor, teacher, cool guy on campus. Click or tap on the buttons to see what drives me (Profile) or see what makes me . . . me (About).